In the spirits industry feature Banfi and Brother’s Bond Bourbon Announce Strategic Sales Partnership published by Spirited Drinks on January 27, 2025, the iconic Italian wine producer reveals a landmark collaboration that positions Banfi as the exclusive U.S. sales agency for the award-winning bourbon brand. Cristina Mariani-May, third-generation family proprietor and CEO of Banfi, expresses enthusiasm about welcoming Brother’s Bond to the company’s portfolio, emphasizing that the bourbon brand’s passion for sustainability, quality, and vision aligns perfectly with Banfi’s core values and commitment to offering distinctive brands with unique stories. The article highlights that this partnership represents Banfi’s first portfolio extension in over a decade, reflecting CEO Mariani-May’s strategic stewardship and growth approach as she explains that significant consideration goes into selecting a brand that fits within the family’s focused portfolio. Through this collaboration, Banfi will leverage its extensive network, impressive sales expertise, strong on-premise stature, and deep industry relationships to showcase Brother’s Bond’s exceptional quality nationwide, bringing together two family-oriented companies united by shared principles of excellence and passion for craft while positioning Banfi for an incredibly bright future.