In the whiskey industry report Brother’s Bond Partners With Banfi Vintners published by WhiskeyPulse on January 28, 2025, spirits journalist Menachem Kossowsky examines the strategic sales partnership between the prominent Italian wine manufacturer and the award-winning American whiskey brand. The article highlights Cristina Mariani-May, third-generation family proprietor and CEO of Banfi, expressing excitement about welcoming Brother’s Bond to the company’s portfolio, noting that the bourbon brand’s passion for sustainability, quality, and vision aligns with Banfi’s core values and commitment to offering distinctive brands with unique stories to tell. Kossowsky emphasizes that this collaboration marks Banfi’s first portfolio expansion in more than a decade, demonstrating CEO Mariani-May’s leadership and growth-oriented strategy that came less than a year after appointing Jenn Engel as Chief Commercial and Strategy Officer with an ambitious goal to expand the business through strategic portfolio diversification. The coverage positions Banfi as leveraging its vast network, impressive sales expertise, strong on-premise stature, and deep industry relationships to serve as Brother’s Bond’s exclusive U.S. sales agency, with both companies united by common ideals of quality, sustainability, and innovation as they work to strengthen the bourbon brand’s position in the American marketplace.