In the industry announcement Banfi Announces Strategic Distribution Partnership with Breakthru Beverage Group in California published by Wine Industry Advisor on June 18, 2025, the press release details Banfi’s new strategic partnership with Breakthru Beverage Group to represent its full fine wine and spirits portfolio in California, one of the most influential wine markets in the United States. The announcement explains that this California expansion represents a natural development of a relationship that already includes full portfolio representation in Nevada, Pennsylvania, and Wisconsin while spanning 12 other key markets across the United States, bringing the total to 16 markets where Breakthru operates on behalf of Banfi. Chief Commercial & Strategy Officer Jennifer Engel emphasizes that California is a cornerstone market for Banfi’s business and expresses confidence that this partnership will unlock new opportunities and further elevate the portfolio’s presence, building on the strong foundation established through their work together in 15 other markets. The article notes that with Breakthru’s robust network and extensive market expertise, Banfi is poised to enhance its distribution across California’s dynamic retail, on-premise, and hospitality sectors through a comprehensive onboarding plan including brand education training, market visits, and programming execution, with the transition fully executed by September 1, 2025, supported by seamless integration efforts to deliver exceptional value for both current and prospective customers while advancing the family-owned company’s mission under proprietor and CEO Cristina Mariani-May.