In the industry announcement Banfi Vintners Announces Brother’s Bond Bourbon As An Agency Brand published by BevNET on January 27, 2025, the leading Italian wine producer and importer reveals a strategic sales partnership that marks the company’s first portfolio extension in over a decade. Cristina Mariani-May, third-generation family proprietor and CEO of Banfi, emphasizes that Brother’s Bond Bourbon’s passion for sustainability, quality, and vision aligns perfectly with Banfi’s core values, expressing excitement about showcasing the bourbon brand’s exceptional quality nationwide through the company’s extensive network and expertise. The collaboration represents a significant milestone in CEO Mariani-May’s stewardship strategy, following Chief Commercial and Strategy Officer Jenn Engel’s appointment less than a year prior with a bold vision to grow the business through strategic portfolio diversification. The partnership unites Banfi’s prestigious family wine company reputation and deep industry relationships with Brother’s Bond’s award-winning portfolio of ultra-premium bourbon and rye whiskeys, which includes 29 industry awards, over 90 ratings, and a commitment to regenerative agriculture that has contributed to the restoration of over 34 million acres of healthy soil across the United States.