In the industry analysis Brothers Bond Bourbon Partners With Italian Wine Firm in Historic Sales Deal published by The Whiskey Wash on January 29, 2025, The Whiskey Wash Team reports on Banfi Vintners’ landmark partnership that represents the Italian wine giant’s first portfolio expansion in over a decade. The coverage features Cristina Mariani-May, third-generation family proprietor and CEO of Banfi, emphasizing the alignment between the companies’ core values as she expresses excitement about welcoming Brother’s Bond to the portfolio and showcasing the bourbon brand’s exceptional quality nationwide through the company’s passion for sustainability, quality, and vision. The article highlights Mariani-May’s strategic confidence in the collaboration’s timing, noting that significant consideration goes into selecting a brand that fits within Banfi’s focused family of brands, while positioning the partnership as a reflection of the CEO’s leadership and the company’s bright future ahead. The Whiskey Wash Team contextualizes this historic sales deal by noting that Banfi’s extensive industry reputation, dedication to quality and tradition, impressive sales expertise, strong on-premise stature, and deep industry relationships make the wine company an ideal exclusive U.S. sales partner for the award-winning bourbon brand’s growth strategy.